About this archive

Zeitgeist is a daily ranking of the most-engaged stories on Philippine social media. Each issue covers a single calendar day and lists, in order, what topics moved the dial — by aggregate engagement, post volume, and outlet spread.

Two sections appear in every issue. The Free Market covers stories anywhere in the conversation; Monitoredtracks the topics we’re following deliberately, with the keywords used to surface them.

Every report is stored as structured data, not just the rendered page you see. That means we can re-style, re-query, and re-publish without losing fidelity, and every change is captured as a new version.